Gold Coast K9 is a well-established K9 training and placement facility who had traditionally targeted military and law enforcement clients and wanted to shift their focus to also serving families. After doing a rebranding with a different agency, they came to Sanborn seeking a more consumer-friendly website that adhered to modern standards. A primary focus for me was to create an information architecture that effectively displayed a large amount of text-heavy content that was originally written for a B2B audience. I translated a long bulleted list of services and offerings into a digestible format for the user through visual hierarchy of font weights and sizes while aligning everything to a responsive grid.
Launch: 2017
Team: Sanborn Agency
Roles: Lead Designer, UI/UX
Website landing page
Dog detail page
Services and offerings page