DreamCloud Sleep UI/UX

While working at DreamCloud LLC I worked on many UX/UI improvements across the e-commerce experience including the checkout flow, product detail pages and marketing landing pages. The company prides itself in being a data-forward startup and always backs up decision making with statistics and user data. Below you can see a rework of the product detail page which includes a more streamlined approach to the user journey down the page keeping in mind opportunities for social proof and seamless upsell opportunities.