Kandji’s website overhaul provided a new, cleaner and clearer overview of the product and a more clear company narrative. The previous website had all product information on one very long page. By breaking up the product into benefits and use cases, the customer is more easily able to find, then digest, the information they’re looking for. The more streamlined funnel-based approach for new and existing customers resulted in both an increase in inbound leads and in organic traffic.
Launch: Q1 2022
Team: Kandji
Roles: Sole designer
