The Kandji brand refresh launched in March of 2022 after months of explorations. A much more restrained color palette helped to elevate the brand’s visual language and a new brand font was chosen for its weight variations and. Refinements to the logo typemark and icon provided a more custom look to the typeface, more balance to the bee icon and changes to help it translate in smaller sizes.
Along with the brand reveal also came a new round of swag and a relaunch and redesign of all branded materials and events booths/collateral.
Launch: Q1 2022
Team: Kandji
Roles: Sole designer
