Nectar Sleep opened its very first retail popup store in Tysons Corner, Virginia. I worked as lead designer to bring the creative vision to life. The store told the story of the brand’s 365 day-long trial period and as you walk through the store, each section is branded with a different season. The store needed vinyl cut outs for the front window, signage, design and prop direction for each section of the store along with other various print collateral.
Launch: November 2018
Team: DreamCloud Sleep LLC
Roles: Creative Director