Nectar Packaging

Nectar Sleep is the fastest-growing online mattress retailer in the country. The company was transitioning from shipping the product in a plastic duffel-like bag to a branded box. As the lead designer on the team I was responsible for designing the new packaging, both the box and instruction booklet inside, to reflect Nectar’s look and feel. I was in constant communication with the printer making sure color samples and proofs were approved. The newly designed box ‘speaks’ to the customer, letting them know which side is up and which sides to open first.