NYIAX Rebranding

NYIAX is an ad-trading platform that tasked us with coming up with a brand identify that reflects their core value of transparency. I chose a series of overlapping translucent triangles to reflect the transparency that  NYIAX provides in the chain of media buying transactions to their three kinds of customers: advertisers, publishers and agencies. The shape also mimics the angles of the letter 'N'. The client wanted to stay in their pre-existing color scheme of blues because of their working relationship with Nasdaq. The angles and different shades of blue are used in marketing materials and collateral as a sleek design element.