SwearBy Product Design

When it came to us, SwearBy was yet to be named and our client had only a vague idea of what it should be: a social recommendations platform. We ultimately created an experience in which users can find and highlight their favorite things,  post recommendations and seek them from followers without sponsored and #ad posts. The first step in getting there was to name the product, and I was proud to have the client select a name I suggested: SwearBy. They appreciated that it was memorable and didn't need further explanation. Next, I focused on creating a logo that could be easily translated into an app icon, which came out  as a nod to 'pinky swearing'. Similar to the name, the client selected this concept because it was an easy 'get' and also added an element of humor. After collaborating with the project manager to create user stories, I also created user flows and clickable prototypes which we iterated on to arrive at an intuitive experience. As the approved designs were being built and launched in the app store, my final contribution to the project was designing marketing collateral which included screens for the app store, business cards, a landing page and promotional materials.